Novaterium

A Strategic Partnership brings

Eco-friendly Funerals a Step Closer in the Netherlands


One of the fastest growing global trends today is business-to-business collaboration.  Strategic alliances can help build credibility, recognition, improve markets, and create success in technology licensing.  Establishing an effective business network is a major initiative of the Cryomation Limited, (www.cryomation.co.uk) a new company based in Woodbridge, Suffolk, UK.

Cryomation Ltd. started their first strategic alliances with their research partner, Micro-Biology & Life Science department at the University of Hertfordshire and the Research & Development teams at both Hosokawa Micron and Air Products.  Their partnership focused on creating a commercial cryogenics-based process that will give the public an alternative to traditional cremation and burial options that exist within the funeral industry today.  Cryomation has patents filed for a process that freeze-dries human remains into a sterile powder that can composted into earth which itself can generate and sustain life.

Taking the Cryomation innovation to the next step is the creation of a new alliance with one of the world’s leading environmentally friendly funerals providers.  On June 25, 2010 Cryomation announced it signed a joint initiative agreement with the Netherlands largest funeral service provider, Yarden BV, (www.yarden.nl).  This leading Dutch funeral operates 41 funeral centres and 22 crematoria which carrying out over14,000 fuenerals and over 25,000 cremations a year. Yarden offers complete servicing including insurance for funerals, has 1 million policyholder customers, and operates over 60 locations nationwide.

Yarden is known for placing their customers as central as possible when it comes to providing service.  They actively promote that life is precious and the end should be celebrated appropriately.  Peter van Wageningen, chief executive of Yarden, says: “My company wants to conduct a detailed review of the new processes developed by Cryomation, with the aim of offering environmentally-friendly alternatives to people who would prefer not to be buried and who feel uncomfortable with the idea of cremation.”

The strategic interface between Yarden and Cryomation, is Cryomation’s award-winning alternative process to cremation that involves freezing the body using liquid nitrogen at -196 ºC until brittle, before returning the remains as a completely safe, sterile powder. Compared to traditional cremations, the fully automated Cryomation process reduces the CO2 footprint by up to 80% and eliminates poisonous mercury emissions altogether. The company has completed research, development and prototyping and is now seeking its next round of funding to go into full production.

In the near future, it is hoped that families will be able to have their ‘Cryomated’ remains either buried, sustainably returning the remains into the soil in the ground within 6-12 months, or choose an accelerated composting option – after which the remains are returned to the family in an urn for scattering or growing purposes – efficiently completing the ecological cycle of life.

“Working with Yarden will help us accelerate the commercial deployment of Cryomation and gain specialist industry support in key areas such as social acceptance, market positioning and legislative approval for the Dutch market,” said Cryomation business development director, Richard Maclean.  “We aim to replicate this and introduce the Cryomation process across multiple international markets, including Britain, in the future.”

The benefits for the environment can be huge when strategic partnerships form.  Novaterium.com congratulates Cryomation and Yarden for their joint initiative agreement, and wish their collaboration every success.


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FUNERAL AND CEMETERY INDUSTRY CHALLENGED TO DO MORE ENVIORNMENTALLY

YORK, United Kingdom / NANAIMO, British Columbia, Canada – Two colleagues have taken an international approach to reducing the environmental risks associated with disposing of human remains.

John Cossham of York, UK and Rory Rickwood of Nanaimo, BC, CANADA have launched a new website that identifies problems and argues that society is not working hard enough to find solutions to the relatively taboo subject of how cremation and traditional burials are adding to the impending ecological disaster of pollution and climate change.

Their new website, www.novaterium.com presents a worldwide directory of green burial sites and green funeral information.  Symbolizing the need to find new methods for disposing of human remains is the newly created word, “Novaterium” from the Latin “nova” meaning new and “cometerium” a tract of land for burials.

“We are not working hard enough to reduce the risks associated with cremation and traditional burials”, said Rory Rickwood.  “We developed the Novaterium website to expose the ecological issue facing us, and to challenge the funeral and cemetery industry to provide environmentally sound services.”

Wikipedia encyclopedia reports that roughly 150,000 people die each day across the globe, 54 million each year.  There is evidence that cremation and traditional burial practices can cause ecological damage.

In 1988, The New York Times forewarned that cemeteries were running out of space.  In the UK about 70% of funerals are cremations, partly due to a growing lack of space in church graveyards and urban cemeteries.  

The cremation process uses between 50 to120 cubic meters of natural gas to incinerate the coffin with the body inside.  It has been estimated that each cremation event releases 100 to 230kg (200 to 500 lbs) CO2, and crematoria can release pollutants such as mercury from tooth fillings, formaldehyde and dioxins from plastics, glue and embalming materials, and oxides of nitrogen, which contributes to low-level ozone.

Traditional burials use valuable, often urban, land, and have their own air pollution footprint due to the depth of burial creating anaerobic conditions meaning the corpse decays to methane, another greenhouse gas.  Additionally, wooden caskets may be imported rainforest timber, or may be reconstituted boards using glues and varnishes, which may pollute groundwater or add to crematoria emissions.  

According to John Cossham, the funeral and cemetery industry are in a good position to move to greener methods when providing services to the public.  “New technology could make funerals less polluting, and some greener alternatives are already available, although not yet widely used,” said Cossham. “Our Novaterium website tries to answer the question, what are the alternatives to traditional burial and cremation?”

The Novaterium website will keep the public updated on the progress on green funeral solutions, and will continue to encourage the funeral and cemetery industries to lobby for regulatory changes that will allow them to offer more eco-friendly services to the public.

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CONTACT INFORMATION:

For more information regarding this news release, please contact: John Cossham

Email: johncosshamonlyone@gmail.com

Tel: International +011.44.1904.422344, UK Regional 01904.422344

Web: www.novaterium.com

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